Lloyds Tennis Club

Lloyds Tennis Club

Lloyds Tennis Club is a brand identity project bringing a contemporary perspective to the heritage of private members’ tennis clubs.

Client

Lloyds Bank

Industry

Digital Media & Publishing

Year

2026

Services Provided

Brand Identity, Logo Design, Typography, Colour Palette, Art Direction

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Key Challenges®

Key Challenges®

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The challenge was to capture the exclusivity of a private members’ tennis club while creating an identity that felt contemporary and distinctive. The design needed to balance sporting character with understated luxury, with a logo system that remained recognisable across court signage, apparel and smaller applications such as membership cards.

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Design Approach®

Design Approach®

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The approach paired a bespoke symbol with a refined wordmark and supporting submark, giving the club a flexible yet consistent identity. Considered typography, a restrained colour palette and generous spacing established a sense of quiet luxury, with each element designed to translate across signage, apparel and member communications.

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Final Outcome

Final Outcome

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final outcome is a cohesive brand identity that gives Lloyds Tennis Club a distinctive presence on and off the court. The symbol, wordmark and supporting design system balance sporting character with understated luxury, creating a consistent foundation for signage, apparel and member communications.

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