A distinctive brand identity for Dugout Debate, a football platform working alongside Sky Bet to create engaging football discussion and content. The project focused on developing a bold and recognisable visual direction that captured the energy of football debate while giving the brand a strong and consistent identity across its wider content and digital presence.
Client
Dugout Debate
Industry
Sports Media & Entertainment
Year
2026
Services Provided
Brand Identity, Logo Design, Visual Identity, Art Direction, Content Design
Key Challenges®
Key Challenges®
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Creating a distinctive identity that could capture the energy of football debate while establishing Dugout Debate as a credible and recognisable brand.
Design Approach®
Design Approach®
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Developed a bold visual identity that reflects the energy, personality and competitive nature of football debate.
Final Outcome
Final Outcome
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Established a distinctive and recognisable identity for Dugout Debate, giving the platform a stronger visual presence and a flexible brand system built for its growing football audience and partnership with Sky Bet.
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