The project involved redefining Daily Mail’s social presence through a new visual identity and scalable design system built specifically for digital platforms. I led the development of the brand’s social ecosystem, from its core identity and logo through to 10+ original content formats, creative direction and commercial pitch decks.
The work established a more distinctive and cohesive visual language across social, strengthening the brand’s presence while creating new opportunities for commercial partnerships. The ecosystem now supports billions of monthly views and has helped position Daily Mail’s social output at the forefront of digital news design.
